Title: Weaving Planned Giving Into Your Donor Conversations

Presenter: Melanie Norton, National Association of Charitable Gift Planners

Webinar Description: Organizations that leave gift planning out of the conversation will be leaving money on the table and their future security on the line. This presentation offers helpful conversation tips and cues to transition into a discussion about planned gifts.

Learning outcomes: How to make an easy introduction to the largest and most impactful gifts our donors will make, and our organizations will experience.

Speaker Bio: Melanie J. Norton is the Founder/CEO of Norton Philanthropic Counsel (NPC), a fundraising consulting firm in Indianapolis. Prior to launching NPC, she was the vice president for development and alumni engagement at DePauw University, leading DePauw to more than $320 million of a successful $383 million comprehensive campaign that surpassed its original goal some 2 ½ years in advance of the campaign’s end. Her career includes leadership positions in higher education administration and fundraising, fundraising consulting, and banking (trust and retail). Melanie is a CFRE and a proud member of the Association of Philanthropic Counsel and NACGP, where she was the national chair of the board in 2016 during a major rebranding initiative.

Details: Due to RSVP demand the workshop will be held at St. Ambrose University’s Rogalski Center (518 West Locust Street Davenport, IA). To avoid confusion, we have changed the title of this series from Lunch and Learn. The session is Bring Your Own Lunch.

Time: 11:30 am (networking) 12-1 pm (program session).

This session is free thanks to our sponsor, Quad City Planned Giving Council